Are you preparing for a product launch and struggling to find the right words to convey the value of your offering to potential customers? To help you convince your target audience and make them buy your product, you have to be ridiculously good at crafting your copy.
No matter what you offer, the only goal of your copy should be to convince, convert, and generate sales.
It won’t be, anymore.
In this guide, you’ll learn 8 stellar copywriting tips to create a successful product launch campaign that generates buzz, excitement, and most importantly, sales.
As an A-list copywriter, I have personally used and tested these tips and I’m confident that they will work for you too.
1. Follow ‘Less Is More’ Approach
Researchers pointed out that the attention span of readers is no more than 5 to 7 seconds. You have to mark an impression within that time period.
So, if you want to make a lasting first impression, set your word count and keep your copy clear and concise.
But how will you know the exact limit?
Look at your competitors’ product pages and see the word count. Get inspiration, make notes, and try to make your copy better than your competitors.
It’s important to keep the copy skimmable if you’re aiming for a word count of around 500 words for your product pages.
2. Your Audience Is The HERO
When creating copy, it’s vital to keep in mind that your audience is the hero and your job is to tailor the context of your copy around them – by providing valuable information, solving their problems, and highlighting the benefits of the product that improve their lives.
Take the time to understand their needs and desires and create a sense of connection and trust.
Highlight each feature and its associated benefits to persuade them to choose your product over competitors.
Read customer reviews of the same product from another manufacturer to get to know about the language your target audience uses.
Remember, to personalize your descriptions according to your audiences’ needs. Never try to hard sell your product.
3. Trigger Emotions To Compel Actions
Good copywriters write copy to promote products. Great copywriters create copy to sell visions and emotions behind the product.
Why? Because emotion sells! That’s a real trick.
No matter which product you sell, people buy it based on the benefit it offers and how it will serve them in the long term.
So, master the art of selling the benefits.
Address their problems, show empathy with your writing structure, and use powerful, convincing words to trigger their sentiments.
Here are some examples of using emotions in product copywriting:
Fear: Don’t let hackers steal your identity. Protect yourself with advanced security software.
Joy: Experience the thrill of the open road with our top-of-the-line motorcycle.
Empathy: We understand how difficult it can be to find the perfect gift. That’s why we offer a wide selection of personalized options.
Create a sense of community: Join the thousands of satisfied customers who have chosen our product for quality and reliability.
Address Frustration: Stop struggling with tangled cords – Use compact cable sleeves to organize your desks.
Nostalgia: Relive your childhood memories with classic arcade games.
Tap into the desire for convenience: Simplify your life with our innovative new kitchen gadget.
4. Tell A Story
As humans, we are naturally drawn to inspirational stories – from fairy tales in childhood to books in adulthood. Corporate storytelling can attract customers, increase traffic, and establish a memorable brand. To craft a compelling story, identify the main characters within your subject matter.
Not actual, but something that could address your product. Move the reader along a journey. Create a sense that helps them overcome a challenge and discover something new and valuable.
You can use digital storytelling to create videos for your product pages and later use them in your marketing.
If you’re selling boxing gloves, you can show a story of a struggling fighter who’s practicing for the championship battle after losing 80% of the matches in his career. You can show the struggle, the negative comments people throw at him, and how he showed perseverance.
The script of your digital story could be something like this:
Scene 1: They said he wasn’t good enough.
Scene 2: They said he didn’t have what it takes to be a champion. But he didn’t listen.
Scene 3: With an indomitable will to win, he trained harder than anyone else.
Scene 4: He pushed himself to his limits and beyond.
Scene 5: And when he stepped into the ring, he proved them all wrong.
CTA: Champions never listen to the noise. They only focus on their goal. Listen to your inner champion! Get your gloves and punch hard the negativity.
This is the part where you can mention your brand. And show off your gloves throughout the struggling and practicing session of the fighter.
Moreover, you can also take inspiration from LEGO, Nike, and Adidas to create your product videos based on a powerful story.
5. Punctuation matters – Know where to put a colon or a period
The clever use of punctuation plays a massive role in writing. Writers in ancient Greece used various notations and marks to deliver their speeches properly.
All writers in the world believe that great writing should follow a rhythm. It should flow winsomely and sound good when you read it.
Mastering punctuation can be achieved with just a few ground rules.
Before you start writing, make sure you have a good understanding of the basic punctuation marks, such as periods, commas, question marks, exclamation points, and colons.
Don’t overuse the comma and exclamation marks or use them incorrectly.
Vary the length and structure of your sentences to keep your readers engaged.
Consider the context of your writing when using punctuation. For example, an exclamation point may be appropriate in a headline, but not in the body of the text.
Read your writing out loud to hear how it flows. This can help you identify any awkward sentences or punctuation that doesn’t fit.
Here are some examples of how to use punctuation marks effectively to create a rhythm in copy:
Short, snappy sentences
‘Get fit. Feel great. Join now!’
In this example, the short sentences create a rhythm that emphasizes the benefits of joining the fitness club.
Long and short sentences
‘Explore picturesque destinations, from the snow-capped peaks to the sun-kissed, tranquilizing beaches of the Maldives.’
In this example, the use of a longer sentence followed by a shorter sentence creates a rhythm that emphasizes the diversity of travel destinations.
The power of repetition
‘Get up. Get moving. Get motivated. Get results.’
In this example, the repetition of the word ‘get’ creates a rhythm that emphasizes the benefits of exercise.
The use of colons and dashes
There’s only one way to see the world: through the eyes of a traveler.’
In this example, the colon creates a pause that emphasizes the importance of travel, while the dash creates a sense of excitement.
6. Stand Out With Subheadings and CTAs
Modern consumers don’t read the whole product pages, they scan them before making any purchase. They’re subconsciously looking into sections of a page – whatever builds interest for them or catches their eye. It could be specific words, headlines, or images.
So write your copy in chunks and use sub-headings as h2 or h3. Highlight important words that you want to emphasize in your copy and create short but actionable CTA texts.
Here are some example headlines you can use in your product pages
Introducing [Product Name]: The Ultimate Solution to Your [Problem].
Transform Your [Task] with [Product Name].
Discover the Power of [Product Name]: The Ultimate [Task] Companion.
[Product Name]: The Must-Have Tool for [Task].
Say Goodbye to [Problem] with [Product Name].
[Product Name]: The Game-Changing Innovation You Need for [Task].
Elevate Your [Task] with the Smart Design of [Product Name].
Here are some CTAs:
Click to See the Video
Add to Cart
Ready to take the leap? Let’s go!
Click to learn more!
Get started today!
7. Check for Spelling Errors
Even a single mistake can significantly impact your product’s sales, so it’s essential to be vigilant and hunt down any errors. Customers today are knowledgeable and empowered, quickly spotting mistakes and potentially seeing your brand as unreliable. To avoid this, proofread your copy thoroughly and never rely solely on a spell-checker. Instead, enlist the help of an editor with an eagle eye for errors.
8. Be Credible And Trustworthy
In business, trust, longevity, and credibility are crucial. It’s challenging to get someone to pull out their wallets for you.
Only your copy can do this difficult job. So make sure you sound original and unique in your copy and never imitate your competitors.
Here are some examples you can use to show your credibility.
Our team of experts has [years of experience] in the industry, providing our customers with the highest level of quality and service.
We’re proud to be accredited by [Industry Association], ensuring that our products and services meet the highest standards of quality and safety.
Our customer reviews speak for themselves – see what our satisfied customers have to say about their experience with us.
We stand behind every product we sell, offering a [number]-day satisfaction guarantee to ensure our customers are completely happy with their purchase.
By implementing the tips and strategies outlined in this blog, you can create compelling copy that captures your audience’s attention, builds excitement for your new product, and ultimately drives conversions.
Remember to keep your messaging clear, concise, and focused on the benefits of your product.
Don’t be afraid to experiment with different approaches until you find the one that works best for your target audience. With a well-crafted copy, you can create a powerful product launch campaign that paves the way for a long-term success.