Google Ads Conversion Tracking
Nothing Matters More
Than Capturing Data
No campaign is successful unless you can collect data. Whether you’re trying to understand the source of traffic or use data to retarget customers. Conversion Tracking is a must have!
What clients said about us
“Google Analytics is the best friend of all Digital Marketers as it dictates the decision-making and success of every website.”
Dr. Chris Dayagdag
Frequently Asked Questions
What is conversion tracking?
Conversion tracking is the process of monitoring the actions of customers toward the completion of a goal from an ad – whether they purchased a product, signed up for your newsletter, called your business, downloaded your app, or left an item in a cart. Conversion tracking allows you to see the direct results of your marketing campaigns, which in turn helps marketing and sales teams identify new growth opportunities.
Why is conversion tracking important?
Conversion tracking ensures a better understanding of the campaign performance for future optimisation. Without conversion tracking, you don’t know if any changes to your campaign have resulted in more sales or website traffic—you’re just guessing. With data from gtm conversion-tracking or tracking pixel, you’ll have definite proof of what works and what doesn’t so that you can focus on strategies that drive revenue for your business. You can make data-driven decisions, identify top-performing keywords, indicate the strength of ad copy, and optimise a website for better performance.
How do you align conversion tracking with business goals?
To ensure that your conversion tracking is aligned with your business goals, we make sure the information on your website guides visitors toward completing desired actions.
While it’s helpful to know how many times a contact form is submitted or how many calls are made, we also collect more detailed information about the types of interactions people have with your website.
Enabling a connection between your Google Ads account and the site’s Google Analytics allows us to track engagement metrics (such as bounce rate, and pages per visit) and micro-conversions that occur following an ad click. This is also called Google analytics conversion tracking.
How do I start tracking conversions?
To ensure that conversion tracking is done properly, you must first set goals and align them with what you wish to track.
Next, follow these steps:
- Create a goal for each conversion.
- Set up goals based on your tracking code and if you have a specific page (or page path) you want to track, be sure to set up a goal for that page.
- Once you set your goals, you’ll see them in Google Analytics under “Goals” in the left sidebar and also as part of an overview report at the top of your “Acquisition” tab.
Why track conversions in Google Ads?
If you aren’t using Google Ads conversion tracking, your account could be at risk of underperforming. Conversion tracking Google or Cross domain tracking gtm allows you to see the best performing ads with max conversions. By examining the performance of your campaigns, you can make adjustments to their keywords, budgets, and bidding strategies. You’ll also be able to apply successful strategies from one campaign (if applicable) across other less successful ones.
What are the types of conversions you track with Google Ads?
Depending on your business goals, the number and types of conversions you track may vary. Google defines five main conversion actions when setting up a new account:
- Website actions: purchase, form-fill, button click, and more.
- Phone calls
- App installations and in-app conversions
- Imported or offline conversions:
- Local conversions: occur across Google Maps. Such as clicks to call, viewing a menu, or getting directions.